Bios & Contact

Joanne Y. Cleaver
Joanne CleaverWilson-Taylor Associates, Inc. is led by Joanne Cleaver. A strategic communication consultant and business journalist, she earned a BSJ from Northwestern University’s Medill School of Journalism in 1980 and an MSJ in 1981, with an emphasis on economic reporting. She has written extensively for consumer and business publications, including the Chicago Tribune, Crain’s Chicago Business, Crain’s New York Business, Working Woman, Working Mother, Pink, Home Office Computing, Small Business Computing, Ticker, and many others. She has authored seven books: four on business growth and three on family travel. The Career Lattice was published in mid 2012 by McGraw Business. Cleaver is a member of 85 Broads; the American Society of Journalists and Authors; and contributes pro bono professional services to the Women’s Business Development Center in Chicago.

Designing the groundbreaking Working Woman Top 25 Companies for Executive Women list in 1998 and managing it for five more project cycles led her to develop the proprietary MOVE methodology that equips groups to advocate for women in their industries. This methodology stresses the business imperative for recruiting, retaining and advancing women, because more women means more sales, profits and growth. MOVE is the standard for advancing women in three industries.

Because facts don’t speak for themselves, Joanne helps clients develop compelling, timely messages and deliver those messages to key audiences through media interviews, social media, bylined articles, opinion pieces and other modes of strategic outreach.

To support and coach aspiring and accomplished freelance writers, editors and project managers, Joanne is the development chair for the Educational Foundation of the American Society of Journalists and Authors chairs the Content Connections conference sponsored by the Foundation. Email Joanne at

We make news for our clients..and we’re quoted, too!

Occasionally, we have thoughts that others follow. That makes us….thought leaders.

Recent opinion pieces and media mentions include:

For the love of Mike, It’s Just Lunch! – Chicago Tribune 3-31-17

Women’s strike will succeed only if combined with action – Chicago Tribune

5 things a pro-lifer learned from pro-choice friends at the women’s march – Chicago Tribune Jan. 23 2017

Back off, EEOC; smart companies are fixing the pay gap – Chicago Tribune 3-31-16

How to read between the lines of employers’ supposedly award-winning programs intended to advance women, in The Glass Hammer, 1:3:14

Hire the Right Journalist for your Content Marketing Team, in the B2B Marketing Mentor How to Hire a Journalist for Corporate

Six Words that Incite Women to Quit, in the Chicago Tribune  Why Women Quit Tribune Aug 2 ’13

Women Move Steadily to Partnership at Firms that Track the Metrics, Public Accounting Report

10 Signs It May Be Time to Quit Your Job, Hearst Magazines’ Women@Work

Set Yourself Up to Get Paid, Staples Small Business Daily

How to Win Media Mentions, in American Building Today

Virtual team, real talent

Myrle Croasdale – Senior Communication Consultant

Myrle Croasdale is a corporate communications and public relations leader in Minneapolis who has relationships with area news reporters and a ground floor view of Minnesota news channels.. She has coached C-suite leaders for media interviews in the midst of challenging political environments. She has landed speaking engagements and high impact earned media placements that positioned Aurora Health Care’s executives as thought leaders on critical issues. She has navigated the intense political environment of Minneapolis Public Schools, counseling the MPS Superintendent of Schools amid a federal investigation by the Office for Civil Rights on whether the district’s disciplinary system discriminated against black students.

Her work with Minneapolis Public Schools included support for nutrition and healthy eating projects including the MPS farm-to-school initiative, lunchroom transition from prepacked foods to meals cooked from scratch, True Food with its chef council and monthly locally sourced lunches and farmers markets at select MPS locations. A former national reporter for the American Medical Association and business reporter for an international news wire, Myrle asks the tough questions that get to the heart of the story. Please visit for a sampling of her bylined articles and earned media placements.

Jennifer Goforth Gregory –  Senior Researcher 

Jennifer Goforth Gregory has been writing professionally for over 20 years and specializes in finance and businesses. Her work has been published in Success Magazine,, Costco Connection, American Express OpenForum and many trade publications. After working for several years at a large accounting firm as a technical writer, Jennifer has a solid understanding of the challenges faced by the accounting industry.

Rosland Gammon – Communication Consultant 

Rosland Gammon is a communications consultant based in Milwaukee. Her communications experience stems from years of reporting and editing in the newsroom, including Bloomberg, and teaching and translating economic research papers in academia. She earned her Bachelor’s and Master’s degrees in Journalism from Northwestern University’s Medill School.

Cat DiStasio – Assistant Project Manager 

Cat DiStasio knows talent development from all angles. As a former human resource staffer and recruiter, she has helped employers find the right talent. And as an accomplished copyeditor, researcher and writer, she ensures factual accuracy for Wilson-Taylor content. Contact Cat at