Media Training
Media Training: Get Heard By Those You Most Want to Reach
Even in a networked world, media gatekeepers have concentrated power to beam your message to stakeholders....or not.
How can you get your message across regardless of the quality or stance of media gatekeepers?
It's all in what you say and who carries your message.
Numerous studies confirm that informed news consumers put highest credibility on expert sources, nonprofits and academics.
Are your organization's content experts prepared for media interviews?
Media outlets need more women sources for their stories, especially in business, science and technology.
When women carry your organization's message, chances increase dramatically that your message will make it into the news story.
Are your women prepared to speak authoritatively to the media?
Media training is not about what reporters ask. It's about what you say.
Media training is essential for everyone who carries your organization's message to the media of all types.
-
· Board members
· Committee chairs
· Regional managers
· Content experts
· Researchers
· Analysts
· Academics
· Professionals with authority borne from experience
This approach relies on proven executive training techniques. It blends those techniques with real-life practice and critique in a safe setting with working journalists.
-
· Equip content experts with failproof tools for handling any kind of media inquiry
· Avoid being misquoted or quoted out of context
· Tailor your message for multiple audiences simultaneously
· Handle interviews with confidence
· Build invaluable relationships with traditional journalists and new media practitioners