F’s of the Apocolypse

In “Forever Frugal,” the Wall St. Journal outlines the grind to find the cheapest
goods for daily living — the unfolding reality for  Americans whose lifestyles are shrinking along with their paychecks.

Chris Christopher, senior economist of IHS, Global Insight, hit the F-word jackpot with this quote: “Consumers are fragile, fatigued and fed up.”  In seven words, he set
the agenda for the entire centerpiece feature — and, we suspect, teed up the F-laden headline.

Here’s my contribution to the F-stream:

Focused  framing forms firm feelings.

Alliteration allures.

Repetition rules.

Apply at will.

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