No amount of media training will overcome the lack of a message. You know right away when someone is talking just to hear their own voice. You don’t want to be that person.
The Accounting and Financial Women’s Alliance had that problem.
Wilson-Taylor had the solution. We’d go on, but we already did, in this article just published in Signature magazine — MOVE in Signature March ’13 — the publication for association communication executives, put out by their own association, Association Media & Publishing.