MOVE Factors Globally Valued

The Accounting MOVE Project is a holistic model that shows the interplay of key dynamics proven to advance women in the workplace:

M – Money, or pay equity

O – Opportunity for leadership and professional development

V – Vital supports for work-life

E – Entrepreneurship, business development and supplier diversity

A new report sponsored by Citigroup outlines the priorities of working women around the globe – and guess what? It boils down to MOVE.

Women are encouraged, too: 60% of women around the world believe that the gender gap is closing, with U.S. women especially optimistic, with 68% detecting progress.

Around the world, women define ‘progress for women’ in MOVE terms:

  • 36% cite women in leadership of evidence of progress
  • 24% – flexible work environments
  • 22% – elimination of the wage gap

Meanwhile, 62% of women believe that work-life conflicts are a major barrier, and 70% of women want satisfying work – but not at the expense of a paycheck sufficient to ‘enjoy life,’ according to 88%.

And with their whole working lives ahead of them, millennials are most ambitious, with 93% saying they want to advance at work and 55% aspiring to top leadership.

Personalities That Pay

It might be time to haul out the results of the Myers-Briggs personality test you took way back when.

If you thought the results were only relevant for learning how to tolerate co-workers on the opposite side of the trait matrix, think again: Truity Psychometrics has analyzed Myers-Briggs results by income and gender and has discovered that two types earn the most.

Women with ENTJ (extroverted, intuitive, thinking, judging) and ESTJ (extroverted, sensing, thinking, judging) profiles earn the most, pulling in $80,000and $68,000 annually, respectively, in Truity’s analysis. That seems to be because extroverts tend to be leaders, and leaders usually are paid more.

On the other end of the spectrum are the INFP (Introverted, intuitive, feeling, perceiving) and ENFP (extroverted, intutitive, feeling, perceiving) profiles, which each earn about $39,000 annually. That is, if they work at all: these profiles, it seems are most likely to be stay-at-home moms.

Please don’t conduct a conference call from the blanket fort: How to find and vet great freelancers, Part 2

Once you’ve found your amazing freelancer, whose work you love and whose attitude is cheerful, collaborative and efficient, how do you onboard her for long-term success?

First, understand your company’s culture regarding freelancers. Are freelancers and contractors, such as for the IT department and graphic designers, considered ‘warm bodies’ to keep basic operations going if everybody else has the flu? Or do you consider freelancers and contractors to be a ‘talent halo’ that enhances, expands and amplifies staff expertise?

Smart content marketers actually promote the experience and credentials of top freelancers to get approval for projects. For example, if you are building out client case studies and related white papers, you gain credibility when you can show that you’ve already got on board a freelancer who has written the same type of material that won new business. Or, a freelancer whose work has appeared in widely respected publications and online outlets proves that you are investing in top-quality writing and content.

Experienced freelancers can pick and choose clients. (An ongoing topic of conversation among freelancers is how to fire clients. Don’t be that client.)

Here’s how you can get off to a great start with the freelancers who will make your content project a success.

  • Pay market rates, on time. Market rates start at $1 a word for writing web content and articles; $400 per blog post of 300 – 600 words; $40 an hour for copyediting; $90 an hour for line editing; and $800 a day for communication coaching and consulting.
  • Offer assignments that support the freelancer’s own professional development goals. Get to know your freelancers. How do they want to grow? Do they want to branch into new topics or new forms of writing, such as writing scripts for videos? Give them opportunities.
  • Collaborate on concept and assignment development. As your freelancers become familiar with your needs, your company and your industry, they’ll have ideas. Pull them in for planning and you’ll all be smarter.
  • Respond promptly to the freelancer’s status updates and questions.
  • Refer & recommend the freelancer to new clients, internal and external. Don’t hoard your freelance list. Likewise, remember that your freelancers probably have their own networks of accomplished freelancers in complementary fields, such as graphic design, photography and video production.
  • Bring the freelancer consistent work; this gives you the right to ask for emergency work.

Please don’t conduct a conference call from the blanket fort: How to find and vet great freelancers, Part I

When I told my longtime freelance clients in February 2004 that I had taken a full time job at the Milwaukee Journal Sentinel as a deputy business editor, most of them told me that I’d soon find how hard it was to find and hire great freelancers like me.

How hard could it be? I had plenty of great freelance friends who were always happy to take on new clients.

Very hard, it turned out. I had flaky freelancers who took assignments and disappeared, never again responding to phone calls or emails. I had arrogant freelancers who took assignments and turned in what they wanted, and who wouldn’t change anything about their barely publishable copy.

My favorite freelance nightmare story happened just a couple of years ago. I hired a mom of young children who said she loved the research topics and who definitely needed the work. So I agreed to pay her by retainer and asked her to log her hours and progress in a cloud-based collaborative workspace.

She was always “on it!’ but somehow, ‘it’ never really got done. For two whole months, she didn’t even log in to the online system, while reassuring me that she was “on it!” (To be fair, that was over the Christmas holidays, but still..Christmas doesn’t last for two months. Yet. )

With the deadline approaching and no copy or work materializing, we had a status call. She allowed that she was behind and needed to really ‘get on it!.” I told her that needed to happen, indeed, posthaste.

After the call I checked my Facebook account. And there was a fresh post from her, stamped with the exact time we’d been on the phone: “Nothing like talking to a client from the blanket fort in the living room!”

Ha, ha.

Let’s just say that she’s not working with me any more.

This freelancer was, fortunately, the exception. Since I toughened up my process, I’ve found freelance researchers, writers and editors who are smart, organized, responsive, and great collaborators. Oh, yeah: they’re terrific at writing and editing, too.

Here’s how to find great freelancers, excerpted from the handout that accompanied the Content Marketing World panel I participated in on September 9, 2015.

Go where smart, experienced freelancers hang out online. They stick together, so you can find them here:

  • American Society of Journalists & Authors Freelance Search service – contact Alexandra Owens, director, at director@asja.org; ASJA also offers one-on-one meetings with writers and editors at its annual and regional conferences. ASJA is where I’ve found my best freelancers. And, I’m a member, too.
  • Society of Professional Journalists, Society of American Business Editors & Writers; and other specialized sources.
  • Journalism school alumni online forums.
  • Specialty sources such as ProBlogger.net.
  • Content management firms that integrate freelance sourcing with copy flow, such as Ebyline.com, Scripted.com.

One caveat: lots of former staff journalists are going freelance because their jobs don’t exist any more. Unless that former staffer has a significant portfolio of freelance work separate from her staff job, you’ll want to proceed with caution.

Staff journalists often are terrible time managers, getting their work done only because a mean managing editor is standing over them. As well, the traditional (often mythical) wall between ‘church and state’ – i.e., advertising and the newsroom – means that many journalists look down their nose at dirty business functions like corporate approvals for copy; working with marketing staff; managing clients; and not operating under cover of the First Amendment.

Just because you’re familiar with someone’s byline and just because they’ve covered your company in what you believe to be a positive light doesn’t mean the relationship can successfully transition to freelancer-client. Hire freelancers who are experienced as writers, editors and project managers and in the business of freelancing.

Jeff’s Banana Peel

The Amazon portrayed in the New York Times’ powerful and brave expose of workforce dysfunction surprised CEO Jeff Bezos.

“I don’t recognize this Amazon, and I very much hope you don’t either,” the perpetually smiling company founder wrote to employees, and essentially to the world.

Gee, big surprise. Jeff Bezos, insulated by layers of managers and isolated from weeping employees terrified of meetings and ruthless rankings, thinks the company culture is just great.

Of course he does. Because he’s looking in the mirror.

How could Jeff be so disconnected from the workplace realities?

It’s more than his misplaced faith in data over emotional intelligence.

He appears to buy in to a common fallacy: that creating a policy and announcing a program or procedure means that the workplace reality will magically align.

In other words, I say it and it happens.

That’s magical thinking.

From pay equity to work-life programs, what Jeff doesn’t get is what most CEO’s don’t get: if they don’t align managers’ incentives to the policy, it will won’t get done. ‘’

Here’s the dirty secret that undermines all those big plans issuing from the top: they all come with a tiny asterisk: “At the discretion of the employees’ supervisor.”

Big announcements of grand plans come to naught due to that asterisk. With fanfare and cake, corporate chieftains announce their pay equity programs, their new women’s initiatives, generous paid leave for new parents and other programs designed to win and keep more women.

When the cake is eaten and the confetti is swept up, those programs must be put into practice. Bosses throughout the company sit down to read the details and a good number of them realize that the new program directly contradicts their goals for productivity, profits or both. Then that manager pulls out her personal performance incentive contract and gives it a good read. She confirms what she suspected – that she’ll get a bonus for hitting that profit or productivity goal, but nothing if she gets with the shiny new program.

So you tell me: what’s going to win?

Right. She’ll call on that asterisk to inform her staff that the new program doesn’t align with their team’s goals (and her bonus).

That’s the banana peel. That is why big plans fail to become everyday reality.

And when those big plans dissipate in the face of contradictory incentives, employees become cynical, bitter, and distrustful. That’s why Jeff Bezos didn’t recognize the Amazon he thought he built as it was reflected in the New York Times’ powerful expose of the retailer’s culture. He thought that if he told everybody to have fun at work, they would. But if a line manager’s choice is your fun vs. their bonus, you’ll be working late so your boss can reap her quarterly incentive.

Equity Analysts Are Looking for Diverse Pipelines

At June’s Morningstar Investment Conference, financial advisors learned that the latest research proves that when women are part or all of a management team, a company’s returns are just a bit better. Now, money managers are looking at companies’ talent pipelines through a pink lens. It’s not enough any more to have lots of smart people coming up. A decent proportion of those people need to be women, and ethnic minorities, too, to ensure that the company has managers who reflect emerging markets.

Something has shifted. Last year, you could say that your company was all for women employees, women in leadership, women customers, women investors.

Now, those women want you to prove it. Men want you to prove it, too, because the evidence that women reap better results just keeps piling up and up. More women means more money, because women tend to buy and hold, not buy and then sell for a quick win.

Panelists at the Morningstar conference reported that they look at companies’ presence (or absence) on ‘Best Place to Work’ lists as at least a rough validation of their workplace culture. Increasingly, analysts are analyzing company results from a gender and diversity perspective. Managers, it seems, must be prepared to explain not why they do have a diverse pipeline, but why they don’t.

Why news stories might present a false image of how well a company treats women

You’d never go into a job interview without reading up on recent news about the company. As you scan the news, your antenna are up for the presence and prominence of women at that company: how do women represent the company’s operations? Do they seem to be in positions of power? Would you like to work with the women quoted in stories about the company?

In fact, you might even get the impression from the women quoted in the company’s news stories that it’s a terrific place for women. They’re happy, aren’t they?

Here’s why that impression might be misleading. Women are chronically under-represented in news stories about business and technology. Even when women are quoted as expert sources in a story, it’s usually in the company of men.

News decisionmakers (editor, producers, reporters and so on) are keenly aware of the fact that women are scarce in business and tech coverage, even though women are half the American workforce and nearly half of all management and professional workers. And news decisionmakers want to have stories that engage women readers, women representing a rather significant demographic.

Thus, women have an edge in getting picked to be quoted in news stories. Faced with equally qualified experts – one man and one woman – a smart news decisionmaker will think, ‘I’ll quote the woman because our coverage needs to better reflect reality – and women need to see themselves in our coverage.’ “

Smart companies know this. They prepare key women executives and experts through media training and introduce them to news decisionmakers. When these women are quoted, it not only speaks to the topic of the story itself, but also helps create the impression that the company is hospitable to talented women – after all, here’s one woman who did well enough to get quoted…right?

Don’t make assumptions about a company’s culture regarding women based on what one or a few women say in news stories. Look at the company’s overall statistics as well.

Facebook is a great example on both points. Who hasn’t heard of chief operating officer Sheryl Sandberg and her terrific book Lean In, which has become a movement?   Facebook has been great for Sandberg and vice versa.

But what are your chances of doing well at Facebook? How do women fare overall at Facebook?

Fortunately, Facebook has set a strong example by disclosing key diversity numbers. (Many companies don’t.) At Facebook, women comprise: 31% of all employees; 15% of tech employees; 47% of non-tech employees; and 23% of senior executives.

What that means to you depends on the kind of job you want, your skills and your goals. As you size up your opportunities at a potential employer, look beyond the women that the company wants you to see and look for the numbers that provide context for your potential future there.

 

How Does MOVE Know What’s ‘Best’?

‘The best:’ not just good, not just better, but actually The. Best.

If you say it, you’d better mean it. So how does the MOVE Project methodology define ‘best’ when compiling its 2015 Best CPA Firms for Women list, which is the industry standard for public accounting? (Track the CPA Move Project @MOVEProjectCPA)

It’s a blend of demographics and qualitative data. First, firms need to be at least even with the MOVE average (over 47 participating firms, for 2015) of 22% women partners and principals. (Overall, women comprise 19% of CPA firm partners, according to the AICPA, the profession’s biggest association, and that proportion is eroding.)

MOVE also looks at excellence in the four categories of workplace practice and culture that are essential for advancing women: M (money, or pay equity); O (opportunities, or leadership & professional development); V (vital supports for work-life) and E (entrepreneurship & supplier diversity). It’s not enough to have loads of policies filling up manuals. MOVE looks for evidence that the policies turn into strong practices, and that accountability translates those practices into actual cultures that pave the way for women to move up.

If those practices and cultures really work, then more women stay at those firms, and more women should be promoted…right? That’s exactly what we see at firms where the MOVE factors are hitting on all cylinders: more women stay. That bumps up the number of women partners and principals at those firms. More women in leadership means that there are more women positioned to advocate for rising women. As women gain power and influence, workplace policies, practices and culture evolve.

That’s the cycle that MOVE accelerates. Most firms start out with something good happening. Joining the MOVE Project helps them get better. And as they reap the rewards of gaining more women at all levels, their numbers and cultures achieve the best.

Could this work for your industry? Let us know!  @MOVEProjectCPA

3 Ways to Craft Your Career Story to Inspire & Lead

Every senior woman in accounting has been asked how she did it. How did she manage work and family? How did she crack the code of business development? How did she speak up when she felt she was being overlooked?

move smallWith women comprising only 20% of partners at public accounting firms, according to the 2014 Accounting MOVE Project report, the personal history of each senior woman resonates more powerfully than the individual stories of male leaders.  Men’s experience is helpful, but only to the degree that women can translate the context of male success to their own situations.  Women crave insight and empathy from other women.

Your personal career history – your story – becomes part of the history of your firm and of the women you mentor, sponsor, guide and inspire.

Your history is more than your resume with some verbs thrown in. Here are three ways to build a lasting impression with a few short, energetic stories about career pivot points.

Give them what they want, not what they ask for. Listening between the lines is essential for good client service. Do the same when choosing a couple of stories that address often-asked questions.

At nearly every women’s conference (across all kinds of industries) that I’ve attended, a young woman from the audience has asked a high-powered woman presenter not about career strategy, but a nuts-and-bolts question about how she managed family and work.  Until a couple of conferences ago, this annoyed me. Why ask an industry leader about how she handled carpool, diapers and tax season? Then I realized: these young women are not after parenting advice. They crave reassurance from someone who’s now past the parenting-young-children-stage: are you at peace with your decisions? Did it turn out ok, now that you are looking at those years in your rear-view mirror?  When you craft a story that addresses deeper issues, you build rapport.

Throw open closed doors.  When you become a partner, you suddenly join the club. Until then, you have wondered how decisions are made behind closed doors. To the extent that you can, tell rising women how things work in the meetings they can’t yet attend.  Men often get glimpses in casual settings that don’t include women.  So call out the impenetrable to those on their way. Explain how decisions are made, what kind of give-and-take happens among partners – and help them envision themselves as part of the story.

Be the heroine. One woman partner recently told me how she braved a skeptical panel of male colleagues when she advocated for her firm’s first-ever women’s initiative. “I told them, what if all the women leave? Who’s left? People who aren’t as bright, and it will take us longer to get the work done and we’ll make less money,” she said.

You can picture the surprise on their faces when she showed up wearing her Superwoman cape.  And you won’t be surprised to hear that she walked out with six-figure funding for the initiative.

Take center stage in a few key stories that illustrate pivotal moments in your career. Show yourself in action. Sketch the reaction. And tell what you did to convert that moment to real change. That’s how you convert career history to career legend.

This post was also published on March 12, 2015, by the Accounting & Financial Women’s Alliance. 

Please, Don’t Take The Plunge

American metaphors about entrepreneurship are pretty scary.

Take the plunge.

Go out on my own.

Freelance — that one’s actually medieval.

And, these metaphors mislead would-be entrepreneurs all the time. That’s because no one actually works for him or herself. If you have clients, you are running a business. You are not on your own. You work with and for them.

Entrepreneurship is not a one-way leap into the unknown — at least, not for successful entrepreneurs. One of the key indicators of success, according to the Kaufmann Foundation, which researches entrepreneurship, is carving out a niche in an industry that you already know — and that already knows you.

Soft-focus self-employment of the sort described in Photoshopped terms in glossy magazines is just as real as the models in the accompanying stock photos of business women (all in their suits, still, I see).  The real key to success is building on the insight, contacts, and experience you have in the industry where you are currently employed as a staffer.

But…how to lay out the stepping stones to transition from staff to entrepreneur? You can gain some direction for engineering this transition in my book, The Career Lattice.  But I found that people needed the strategies in the book translated to a recipe, as it were.

That recipe is presented in an in-depth workshop, “Building Your Career: Lattice From Staff to Freelance,” which will be held on Saturday, May 2, in New York at the annual conference of the American Society of Journalists & Authors. The same workshop will be held on June 10, 2015, at Interlochen, the arts college just south of Traverse City, MI.

Join us as we plot your transition from the cubicle farm to self-direction, flexible days, and career growth determined by the goals you set and the clients you win and keep. I look forward to meeting you!